At this point, most of us have seen the photo of Mark Zuckerberg cruising on his $12,000 e-foil in Hawaii earlier this week. For a large portion of the American population, this might have been the first time seeing an e-foil. To have Zuck be the overly-sunscreened face of this “sport” is really such a shame. The real crazy part about this picture is that in the original photo, he is actually riding next to Kai Lenny, the current wunderkind of foiling. The juxtaposition of Zuck wearing way too much sunscreen with the deer-in-the-headlights look in his eyes vs. Kai Lenny, the bronzed & toned waterman of Hawaii really made me stop and think – does e-foiling take away from surfing?


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