When you launch a lemon, make lemonade.

It’s important to realize when a product that you created is a lemon.

It could be a lemon because of the way you marketed it, designed it, etc...but either way, you should move on, right?

Well, we decided to take another approach – product upcycling. Upcycling is the act of reusing a product in such a way as to create a product of higher quality than the original.

So, we took our ‘Wavy Lineup’ tee and transformed it into something new...something better. And with the help of local shop Shatto & Sons, we came up with a unique and North County-specific look: the Leucadia Surf Club Tee.


We decided to double down on the local love that our shirt portrays and got the help of some of our favorite Leucadia brands to ‘model’ the shirt in their stores. If we learned anything from last year, it’s that shopping local can serve as the lifeblood for small businesses.

So each day this upcoming week we’ll be showcasing our favorite local shops as they rock our Limited Edition Leucadia Surf Club Tee. Follow us @driftline.co for our launch tomorrow as we promote our favorite local Surf Shop – BING Surfboards.

- Wes & Greg -