We knew what we had in mind at first...or at least we thought we did. So how does a team of two college roommates turn an insanely unique idea into an actual, tangible product? Founder Wes Horbatuck sat down with local San Diego resident and surfer, @greg.kuchan, on his #GrowWithGreg podcast to dive into the process of starting a business and designing apparel products that the industry has never seen.
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